My approach to design is Empathetic and strategic.

I collaborate with designers, researchers, product owners, marketing, and key stakeholders to explore effective solutions through a strategic design lens.

Discover & Ask
What are the business objectives? What are the challenges and priorities for the users & the job to be done? User mental models? What resonates with the audience?

Define & Ideate
Explore and define acceptance criteria through user interviews and persona development. Outline the user journey.

Design & Test
Wireframe, UI and creative style exploration, acceptance testing, A/B testing.

Deliver & Iterate
Release a compelling solution that helps the end-user accomplish their tasks in a timely and efficient manner. Monitor, follow up, and iterate.

WHY THE NAME "STUNGMEDIA?" 

Just like a sharp stinger on a bee; once you are stung, that feeling lingers - it's unforgettable.

That, is Stungmedia - emotive media that stings.

Published in Mastering Type:
The Essential Guide to Typography for Print and Web Design